Self-Employed,
Lorin Taylor Design, LLC
(1.15 – Present) 

From branding and marketing to packaging and experiential design, I have approached every project with a deep understanding of how design impacts a brand's perception and growth. Working with industry leaders has meant translating rough concepts into polished, production-ready assets at a high standard. This includes developing mechanicals that ensure flawless production, retouching and color correction, and refining assets to align with brand guidelines, some of which I created. From crafting persuasive pitch decks and adapting key art across platforms, every deliverable is designed to be both strategically aligned and executionally precise.

Clients include: Google, Yelp, Supergoop!, Kiehl’s, Le Labo, PepsiCo, Squarespace, Huge, Wasserman, Olaplex, and Red Antler

Senior Production Artist,
Aruliden
(10.19 – 03.22)

Working with both clients and vendors my responsibilities included building and delivering assets, creating mechanicals, determining CMF, creating and executing brand guidelines, producing photo shoots and retouching. I also collaborated on the creation of and maintained aruliden.com using WordPress and built and executed a new internal file organization and sharing system within Google at the beginning of Covid which they still use today.

Senior Studio Artist,
Concept Farm
(07.12 – 1.15) 

In this agency based role I multi-tasked on multiple jobs for a varied clientele which encompassed layout, editing, decks, photo retouching and building physical and digital mock-ups. Projects even extend beyond the computer to include creation of projects like handmade banners and other crafts for photo shoots and promotions. I also helped to build their website via WordPress.

Production Design,
SpotCo 
(08.08 – 07.12) 

I translated basic key art into a variety of files for Broadway shows, including multiple Tony award winners. I was the lead production artist on The Radio City Christmas Spectacular – one of SpotCo’s largest clients. I was in charge of creating small digital files, up to large billboards.

Production Design,
J. Crew
(12.05 – 11.07) 

Production of the J. Crew catalog, which involved layout, color correction and retouching.